Outsourcing business tasks to qualified freelancers lets you focus on the core operations of your business while accomplishing much more than you could on your own. But what can you outsource? You might be surprised by how much work can be delegated. Talented freelancers specialize in all sorts of tasks integral to your business, from social media marketing to SEO strategy.
By outsourcing, you can stop wearing all the hats at once and streamline your efforts into managing the growth of your business. If you’re new to outsourcing and want to capitalize on this growing popular business model, here are 5 tasks you can outsource to start with.
Content Writing
Even as we enter a new decade, online content remains the “king” of digital marketing strategies. Google’s algorithm mines through blog posts to rank your website on Google search results, which means creating keyword-rich blog posts is one of the best things you can do for SEO. Blog posts are easy to outsource, and you can also outsource video script writing for creating video content.
Graphics for Website and Social Content
Users scrolling on their mobile devices for something that catches their interest will land on the most visually-appealing content they see. That’s why social media marketing is best done with a professional graphics designer because you can post stunning images, infographics and video thumbnails that increase your click-through rate. Besides the benefits for your social media engagement, outsourcing graphics in your business can also improve the professional look of your website and social media pages.
Answering the Phone
You can even outsource answering the phone in your business, by having someone take your calls during business hours. This saves you time and has the added benefit of screening your calls for you. Find a virtual assistant who answers the phone in a professional manner. Have your business calls be forwarded to their phone during business hours. Every time you get a call, your virtual assistant can leave a message for you with the caller’s name and number.
Responding to Emails
Based on the most frequent emails you receive from leads and customers, put together a template that can help a virtual assistant respond on your behalf. The template could be written in a “Q&A” format so that the assistant can find the best answer for the most common questions, and they can forward you emails they aren’t sure how to answer. If cutting down more than half the time you spend responding to emails could save you time in your business, then it’s probably worthwhile for you to outsource emailing.
Video Editing
If video content creation is a regular task for you in your business, outsourcing editing can save you a lot of time. Chances are, if you’re doing the video editing and uploading yourself, you’re losing as much as an entire day in your business each week. Let an editor handle all the post-production tasks and deliver a finished video from your raw footage. This way, after recording your videos, you can go back to the tasks that directly grow your business.
Conclusion
Outsourcing is a basic model for small business growth, and with the technology available today, it’s easier than ever to do. Once you find the right freelancers or virtual assistants to handle your business and marketing tasks, your business can start running like a well-oiled machine. Focusing on the big picture instead of the everyday tasks, you can lead your business in whatever direction you envision.
